Volcom was founded in 1991 by two friends on a snowboarding trip, making it the first brand to unite surf, skate, and snow culture under one banner. Fueled by a rebellious “Youth Against Establishment” spirit, Volcom has always encouraged creative self-expression and a love of riding boards on waves, streets, or mountains. From its iconic stone logo to the slogan “True to This,” the brand’s ethos celebrates freedom and pushing boundaries. Volcom has also evolved to weave sustainability into its DNA – from turning discarded fishing nets into recycled nylon bikinis to launching its New Future program focused on “Strong Oceans, Stable Climate, and Smart Society.” This casual California-born brand stays authentic to its roots while innovating eco-conscious materials and supporting causes like ocean conservation. Whether you’re hitting the skatepark or a remote surf break, Volcom gear carries an adventurous vibe that’s true to the core values of having fun and respecting our planet.
