Swix Sport was born on the snow and has been a skier’s best friend since 1946. It all began when a Swedish ski fanatic teamed up with chemists to develop scientifically tested ski waxes that could handle any snow condition – a breakthrough that introduced color-coded wax for different temperatures and launched the Swix brand. From Nordic tracks to alpine slopes, Swix became synonymous with top-tier ski wax, and over the decades they’ve expanded into ski poles, rollerskis, and apparel for winter athletes. What’s great is that Swix’s passion for performance goes hand-in-hand with caring for the outdoors. Not long ago, many high-end ski waxes contained environmentally harmful fluorochemicals, but Swix led the charge to change that. By 2021 they had completely phased out fluorine in their waxes – now 100% of Swix products are fluoro-free and free of toxic substances. They took responsibility to set a greener example in the ski industry, developing biodegradable waxes that deliver speed on the snow without polluting the environment. In short, Swix is a heritage brand that constantly innovates to keep skiers fast, while keeping the winter wilderness clean for future generations.