OOFOS is all about giving your feet a well-deserved hug after epic adventures. Founded around 2010 by a team of footwear industry veterans, OOFOS pioneered the idea of the “recovery shoe” – super-plush sandals and clogs that help your feet rebound after running, hiking, or just long days on the go. They spent years developing their proprietary OOfoam™ technology, a special foam that absorbs 37% more impact than traditional shoe foam. Slide on a pair of their OOriginal sandals, and you’ll feel the difference: the cushy footbed cradles your arches and reduces stress on joints, making you go “OOH!” with relief (hence the name).
Beyond just comfort, OOFOS has a big heart. The brand makes it a point to give back – through their Project Pink initiative, they donate 2% of every purchase to cancer research at Dana-Farber Cancer Institute, honoring a late team member and helping others in need. That means when you’re floating around in your OOFOS flip-flops, you’re also supporting a cause. Durability and practicality are key too: these kicks are machine-washable and built to last, so you can keep recharging your feet for many adventures to come. In short, OOFOS Footwear is like a soft landing for your soles and your soul – designed to help you recover today so you can get back out there tomorrow.
