Nomadix started with a road trip and a radical idea – what if one towel could do it all? In 2014, three friends crammed into a ’98 Subaru Outback on a cross-country adventure realized that carrying less gear meant more freedom to roam. They set out to design a towel that would replace the heap of specialized towels for beach, camping, yoga, and travel. The result is “the Only Towel You Need”, a lightweight, quick-drying, and sand-resistant towel made from post-consumer recycled plastic waste. (Each Nomadix towel repurposes around 30 recycled bottles – talk about cleaning up!) Sustainability isn’t just a buzzword for Nomadix, it’s the whole mission: they avoid harmful dyes, ensure their products last for years, and have even formed as a Social Purpose Corporation to solidify their eco-commitments. From donating 1% of sales to environmental causes to offsetting their carbon footprint, Nomadix is all about owning less and doing more – with gear that lets you tread lighter on the planet while chasing endless outdoor fun.