Nocs Provisions was born from a simple West Coast daydream: a surfer in San Francisco wanted a better way to scope out the waves and wildlife from his front porch. When he couldn’t find compact binoculars that were rugged, waterproof, and stylish enough for his adventures, he decided to make them. Now Nocs produces pocket-friendly binoculars and monoculars that are as much a fashion statement as they are field gear – bright, tactile, and built to go anywhere. The brand’s ethos is all about getting folks to put down their phones and look up at nature with a sense of wonder. They also walk the talk on sustainability: Nocs has been a 1% for the Planet member since day one and is certified climate neutral, meaning they measure and offset all their carbon emissions. Even the packaging is plastic-free. In other words, Nocs Provisions makes adventure-ready optics that help you explore your world while protecting it for the next generation.