Mavi (which means “blue” in Turkish) has been crafting denim since 1991, taking a humble jeans company from Istanbul to the world stage. With over 30 years of expertise, Mavi has mastered the art of the perfect fit – their jeans are famously comfortable and made to move with you on every adventure. This global lifestyle brand hasn’t forgotten its roots, though. Mavi is a leader in sustainable denim innovation, pioneering an All Blue approach that uses less water and energy and more responsible materials in production. They were even the first Turkish apparel brand to score double “A” ratings from the CDP for tackling climate change and water security. From trail to town, Mavi’s gear is built to last and designed with a modern edge, so you can feel as good as you look – knowing your go-to outdoor jeans are made with respect for people and the planet.
