Lucky Brand kicked off in 1990 with a free-spirited Southern California vibe that’s all about premium denim and a take-me-as-I-am attitude. What began by reimagining vintage jeans soon grew into a full lineup of eclectic Americana apparel – the kind of perfectly imperfect pieces that feel like old favorites from day one. They draw inspiration from art, music, and even Malibu beaches and Venice tattoo parlors to craft uniquely laid-back styles with tons of character. Plus, Lucky Brand is serious about doing good: they’re certified as an LA Green Business and back initiatives aligned with the UN’s sustainability goals, from using less water in their denim washes to keeping tons of textile waste out of landfills. In short, throw on a pair of Lucky jeans, and you’re not just wearing clothes – you’re living in a little slice of California cool, with a dash of good karma to boot.
