Started by Lorenz Wagner in 1923 out of the Bavarian village of Jetzendorf, Lowa's legacy began with their brogue oxford shoes. As the brand gained popularity, they were able to move to a large facility in 1930. This move allowed them to start focusing on alpine boots and lace-up ski boots. After a couple decades of success, Lowa found themselves in a jam whenever their founder, Lorenz Wagner, passed away and a 50% raise in material cost forced them to temporarily close down. This closure only lasted a couple years, and in 1955, Lowa was resurrected by Wagner's daughter and her husband. Beginning right where her ancestors left off, Berti continued to craft high-quality footwear and introduced one of the first polyurethane injection moulding systems to their factory.
This decision allowed Lowa to began making vulcanised soles, which provide full protection from precipitation and allows for better flexibility and insulation. With Lowa making some of the best footwear on the market, they were able to develop new technologies and add another factory under their belt. By 2010, Lowa was selling around two million pairs of shoes annually, and that number continues to grow to this day. Lowa has gained a wealth of appreciation over nearly a century of experience, and they remain one of the top choices for anything from climbing shoes to alpine hikers.
