GU Energy Labs has been fueling adventure since it pioneered the world’s first energy gel in 1993. Born from a father’s quest to help his ultra-running daughter stay energized on the trail, GU revolutionized endurance nutrition with portable, stomach-friendly fuel. Today, their innovative gels, chews, and drink mixes deliver quick, sustained energy and electrolytes for athletes of all levels. Whether you’re running a marathon or hiking a peak, GU’s science-driven products help you push your limits while having fun. The company also carries its passion beyond performance – from supporting community fitness to adopting eco-friendly practices, GU is as committed to people and the planet as it is to sport.