Free Fly apparel is all about comfort on and adventure out – a mantra this family-run brand has lived by since it launched in 2011. Born from a frustration with uncomfortable synthetic gear, Free Fly pioneered the use of ultra-soft bamboo fabric to create performance clothing that feels as natural as the outdoors. From sun-shielding hoodies to breezy tees and shorts, every piece is designed for outdoor enthusiasts and water lovers who value freedom of movement and all-day comfort. The bamboo material brings inherent benefits: it’s breathable, quick-drying, UPF-rated for sun protection, and naturally odor-resistant, so you stay cool and fresh whether you’re casting a line at first light or paddleboarding till sunset. Free Fly’s innovative fabrics prove that gear can be technical without being complicated, and sustainability is a core part of their DNA – bamboo is a renewable resource, and the company actively supports clean water and conservation initiatives. Slip into Free Fly’s easygoing apparel and you’ll experience that buttery-soft comfort that inspires you to get outside and live your best adventure.
