Fjällräven embodies Swedish outdoor heritage with over 60 years of adventure experience. Founded in 1960 by Åke Nordin in the small town of Örnsköldsvik, Northern Sweden, the brand quickly became synonymous with durable, functional gear that makes nature accessible to everyone. Fjällräven is renowned for its commitment to sustainability – from timeless Swedish designs to the use of organic, recycled materials – creating products “made for a lifetime of use”. Their iconic Kånken backpack, introduced in the late 1970s, remains a beloved classic across generations, exemplifying the brand’s blend of simplicity, utility, and style. Whether you’re trekking through deep forests or navigating city streets, Fjällräven’s gear (whose name means “Arctic Fox” in Swedish) offers a friendly, adventurous spirit grounded in quality and respect for nature.
