Founded on the Colorado River in 1983 by a raft guide, Chums has become the go-to name for outdoor adventure accessories. The brand’s signature product – the original Chums eyewear retainer – was invented to keep sunglasses from disappearing in the rapids, and today “Chums” is practically synonymous with eyewear straps among outdoor enthusiasts. Over the decades, Chums has expanded its lineup to include wallets, lanyards, floatable keychains, and other adventure-ready gear – all designed to hang onto your essentials through fishing trips, whitewater runs, mountain hikes, and everyday outings. With over 40 years of heritage, this born-on-the-river company still embodies its rugged, get-out-there spirit, crafting reliable, innovative products built to withstand the elements and keep pace with your adventures