686 is a snowsports original that merges Los Angeles street style with high-altitude performance. Mike West founded 686 in 1992 as a college project, and it has since grown into one of the longest-running independent snowboard outerwear brands. The name “686” itself has a special meaning – it’s a nod to a date (June 6, 1986) important to Mike’s family, reflecting the personal touch and passion behind the company. From day one, 686 was all about innovation and not settling for “average” gear. They pioneered features like removable insulating liners and collaborated with brands like Levi’s to push style boundaries on the slopes. Today, 686 stays true to its roots of making bombproof jackets, pants, and apparel that can handle epic powder days or park laps, all while looking fresh. And they’re serious about sustainability too. 686 continually updates its materials and practices to be more eco-friendly – using recycled fabrics, reducing waste, and even working toward Climate Neutral certification by measuring and offsetting its carbon emissions. In the world of winter sports, 686 stands out for its rebellious design, rider-driven functionality, and a forward-thinking mindset that’s as concerned with the planet as it is with performance.
