Smartwool

Whenever it comes to high-quality merino products, Smartwool is a company that's pretty difficult to beat. Started in the year 1994 in Steamboat Spring, Colorado by two ski instructors, Smartwool has been on the forefront of merino wool products for years. Sourcing all of their wool from New Zealand without any mulesing, Smartwool holds themselves to a high standard of ethics and product quality, and with that, they're able to create some of the "smartest" wool products on the market. Whether you need to step your baselayers up, keep your feet happy, or cover your head, Smartwool will have something to help you out.