Purnell is a family-founded clothing brand from California that blends workwear durability with outdoor adventure. Launched in Santa Barbara in 2012 by sisters Brita and Dagny (and Dagny’s husband Brent), this women-owned company was named after Grandma Francis Purnell – a true free spirit whose fearless vibe inspires their designs. Purnell makes “clothes for movers & makers” that seamlessly go from getting your hands dirty to a night out, bridging field and city life. Their ethos of “life’s too short for boring clothes and missed adventures” shows in every piece, whether it’s a rugged flannel or a comfy stretch canvas pant. And they walk the sustainability talk: Purnell uses repurposed deadstock fabrics and eco-materials like organic cotton, hemp, and recycled polyester to craft their gear. With BlueSign-certified suppliers and even Seawool made from oyster shells, they’re proving style can pair with conscience. In short, Purnell’s modern heritage apparel is built by adventurers, for adventurers – durable, flexible, and ready to “fuel those get-out-there-and-do-something-great vibes”
