L.L.Bean has been outfitting outdoor enthusiasts for over 100 years. Founded way back in 1912 by Leon Leonwood Bean (yes, L.L. himself) in a humble one-room shop, L.L.Bean’s first product was the iconic Maine Hunting Shoe – the rubber-bottomed “Bean Boot” that’s still an all-weather classic today. From that single boot, the company grew into an outdoor gear institution, but it never lost sight of its original ethos. L.L.Bean remains committed to the old-school values that Leon Bean championed: quality gear that lasts, putting the customer first, and a genuine love for the outdoors. This is the brand that famously promised 100% satisfaction with every product, building trust over generations of hikers, campers, and hunters. From flannel shirts to rugged backpacks, everything with the L.L.Bean name comes with a sense of New England reliability and warmth – it’s like your trail companion that’s always got your back.
Today, L.L.Bean blends its rich heritage with a forward-thinking approach to the environment and community. The company lives by the motto “Outside Together” and backs it up with substantial sustainability efforts. L.L.Bean has been investing in more sustainable materials – using responsibly sourced down, recycled nylon and polyester, and eliminating harmful PFAS chemicals from their apparel. They’ve even revamped their packaging to cut out single-use plastics in favor of recyclable paper. Beyond products, L.L.Bean actively gives back to the wild places that inspire its gear: they have donated millions to conservation projects like protecting Acadia National Park in Maine and partner with organizations that help people (especially kids) get outside and enjoy nature. In short, L.L.Bean’s ethos can be felt in every stitch and every initiative – durable, trustworthy gear, made ethically, to help you embrace the outdoors for the next 100 years.
